Haku
Viitteet 1-7 / 7
Understanding the strategy used by leading airlines : a case study of Qatar Airways
(2021)
The current competitive business environment require continuous improvement to remain either on top of other rivals or to cope with the rising demands. One of the areas that international industry focus on is the marketing ...
The Impact of Marketing Automation on Enhancing Personalized Messaging Strategies
(2023)
In a groundbreaking exploration, the thesis delves into the profound impact of marketing automation on personalized messaging strategies for B2C companies in Europe, focusing on Finland. The research aims to uncover the ...
Application of digitalization and technology in developing digital marketing for the e-sports industry in Vietnam
(2022)
The E-sports industry is being developed all over the world and has become one of the most iconic industries in many countries, and Vietnam is one of them. However, the perspective of e-sports in Vietnam could be more ...
Monetization of an individual skill : self-employment as an artist
(2022)
The purpose of this study was to explore individual monetization and the self-employment that could be gained through such endeavours. The end goal was to provide guidelines for people striving to make financial gain through ...
How to attract moviegoers by utilizing digital marketing : case: generation Z as a potential target audience
(2023)
Movie theatres, facing uncertain development due to Covid-19, can utilize digital marketing to attract potential moviegoers. Generation Z, with their digital proficiency, large size, preference for experiences, and growing ...
The influence of TikTok’s live-streaming marketing on Vietnamese consumer's behavior in the cosmetic industry
(2024)
This thesis focuses on the effect of live-streaming on TikTok on Vietnamese consumer behavior in the online cosmetics industry. The thesis investigates the effectiveness of these methods in altering consumer behavior, ...
The art of selling skills : strategic marketing approach for freelancer and small and medium-sized enterprises empowerment in Kyky Today Oy
(2024)
This thesis examines the strategic marketing approaches necessary for empowering freelancers and small and medium-sized enterprises (SMEs) on the Kyky Today platform. The research addresses the shift from conventional ...






